How a fashion buyer nails personal style

Candice Fragis is the 37-year-old buying and merchandising director for online fashion retailer Farfetch, which means her job is, effectively, to shop for a living. As she's perfected the art of buying pieces we'll all want to buy too, Fragis has also picked up plenty of pointers for curating a personal look which is as bold as it is is bespoke.

Here, she offers her tips...

Avoid trends when buying staples

''I look to designers to buy my investment pieces like outerwear, knitwear and evening wear and I avoid anything too trend-focussed, because these are the pieces with which you build your wardrobe,'' Fragis explains. ''Where as if I'm looking for something that's trend-led, I think the high street does a great job with that.''

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