THE "GUCCI CHALLENGE" IS 2018'S BEST VIRAL FASHION MEMEWhen Alessandro Michele sent models down the runway carrying disturbingly accurate replicas of their own heads during Gucci's autumn winter '18 show last week, he probably knew the internet would explode. He couldn't have guessed, however, that he'd spawn the first viral fashion meme of 2018.

Now dubbed the 'Gucci Challenge', the Gucci runway show has inspired hilarious parodies with fashion figures like Giovanna Battaglia and Anna Dello Russo recreating the headless look for the 'Gram.

The #GucciChallenge hashtag now has more than 300 images, with the number growing as more fashion obsessives jump on the tongue-in-cheek bandwagon.

See our favourite iterations here

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