Collaboration to drive e-commerce

LAZADA Malaysia and Mahsa University have entered a strategic partnership to facilitate the growth of online business in the country.

The two parties recently inked a memorandum of understanding (MoU) that will see the incorporation of real-world insights from Lazada into the syllabi taught to Mahsa students.

“We are excited to collaborate with Mahsa University as we continue to drive and accelerate the growth of entrepreneurship in Malaysia,” said Lazada Malaysia chief executive officer Christophe Lejeune.

“Last month alone, one of four online Malaysians visited Lazada — proof that e-commerce has become essential for any wholesale kids boutique clothing business to succeed in an increasingly techno­logically advanced world,” said Lejeune, who signed the MoU with Mahsa University executive chairman Prof Tan Sri Mohamed Haniffa Abdullah.“Lazada is all about making digital entrepreneurship accessible, simple and quick from anywhere in Malaysia so that ‘everyone can sell’, and we are happy to share our insights, tools and best practices with future entrepreneurs.

“We hope that initiatives such as this will contribute to the Government’s goal of doubling growth in the e-commerce sector,” said Lejeune.

Prof Mohamed Haniffa, who is also Mahsa University pro-chancellor, said: “This MoU recognises Lazada’s capability in the area of digital entrepreneurship.

“This agreement is in line with Mahsa University’s vision to develop and promote entrepreneurial culture, with which we seek to inspire Mahsa students to view changing landscapes as a source of opportunities.”

Lazada will work with the university to introduce customised training based on the current level of readiness and potential growth in entrepreneurship in the country.

The partnership will also allow Mahsa University students to interact and learn from world-class trainers from Alibaba, Tmall and Lazada.

They will also have access to Lazada University, webinars, learning materials and curated live sessions covering key topics of selling and nurturing a cell phone accessories wholesale business.